Timeline
I Oct. 2024 - Nov. 2024
I Lead UX designer
Objective
challenges
requirements
Create a study by entering basic info (e.g., name, PO number)
Upload each concept (image or video) and add details (e.g., name, brand)
Add study details for all concepts (e.g., market, language, category)
View total cost and proceed to checkout.
Free trials gives users the opportunity to test the app before committing.
The automatic save feature minimizes redundant clicks.
Unintuitive CTA button placement disrupts the user flow.
The limited test options restrict users' freedom and flexibility.
Robust test templates, giving users the freedom and flexibility.
A cluttered dashboard with excessive information hinders user’s ability to focus on key tasks.
Misleading CTA buttons; the company logo doesn’t let user to return to dashboard
A clean and organized layout that's easy to navigate.
Versatile test options and a variety of participants to choose from give users freedom and flexibility.
The terminology used is confusing—it's hard to tell the difference between 'study' and 'project.'
The lack of a side navigation menu leads to confusion and creates friction in navigation.
STRENGTHS
WEAKNESSES
pain point
overview
Sessions
Dates
Nov. 09, 2024
Tool
Lyssna
Test Method
A/B testing
Participants
10 participants from U.S.
Direction
Each participant was presented with two screens featuring the same instruction, one using the term "study" and the other "project," and was asked to choose the instruction they found easier to understand.
Terminology Test
X is an app that allows users to set up a [study or project] for testing up to 25 product concepts. Please review two instruction screens with different terminology—'study' and 'project'—and select the instructions that are the most straightforward and easy to understand.
result
A
40%
4 out of 10
B
Create a Project
Create a project by entering some basic project information (project name , PO number)
Upload each concept (image or video) and add details to each concept (concept name, brand name)
Add project details that apply to all concepts (test market, test language, product category )
View the total cost and proceed to checkout when ready
60%
6 out of 10
In light of the A/B test results, with 60% of users favoring 'project' over 'study,' I’ll use 'project' as the system terminology. However, due to the small sample size and the close results, additional testing will be necessary to analyze and validate this choice more thoroughly.
Object Map
1
Consolidated objects into one
To improve navigation and minimize redundancy, I streamlined the object map by merging 'concept' and 'study details' into a single object, 'test.'
This consolidation simplifies the process of setting up a product concept test, reducing unnecessary steps and making the experience more intuitive for users.
2
Revised terminology
Based on the A/B testing results, I revised "study" to "project" for improved clarity.
3
Test variants
Allows users to create multiple tests for each project, providing them with freedom and flexibility.
Simplified user flow
1
Consolidated steps
Consolidated 'Create Concept' and 'Create Test' into a single 'Create Test', eliminating redundancy, reducing unnecessary clicks, and streamlining the process.
2
Create multiple tests
Users can create multiple tests by making variants from an existing test, reducing redundant steps and avoiding the need to re-enter test details.
User flow based on user scenario
User scenario
Jacob, the CEO of a cosmetics startup called Lumiara Beauty, wants to run a product test on the packaging of a perfume bottle he is launching to gain insight into the packaging that will best increase sales.
objective
Jacob needs to set up a study on Kantora to evaluate user feedback and assess the effectiveness of his package design before launching it to a wider audience.
Dashboard
1
Search bar
Users can effectively search for existing projects or tests using the search bar.
2
Test card
Each card represents a test within the project, providing clear, high-level information and enhanced accessibility
3
Create new test
Users can efficiently create a new test within any project.
4
Information & status chips
Displays the test type and testing status to ensure system status visibility.
5
Sort
Users can sort tests, providing them with freedom and control.
Create a new test screen
1
Two pane layout
A two-pane layout improves readability, organization, and navigation for users.
2
Step tracker
Informs users where they are, provides them with flexibility to go back to and edit, giving them an opportunity to recover from errors.
3
Mobile & Desktop preview
Provide users with options to view in both mobile and desktop formats, giving them flexibility and freedom.
4
Live preview
Give users a live preview of the final experience to ensure clear visibility into the system's status and minimize potential errors.
5
Test maketing options
Users can easily select a test from the options or customize it, offering them flexibility within the system.
Create a new test & project flow
1
Flexibility to choose or create new project
Once a new test is created, users can either choose an existing project or create a new one to assign it to.
2
Create multiple variant tests
Users can create a variant test from an existing test, reducing the redundancy of recreating the test from the beginning.
3
Various gateways to create a new test
Users can also create the new test from the project.
